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EDDM: Every Door Direct Mail

Every Door Direct Mail · EDDM Postcards

  1. Advantages of the Every Door Direct Mail Program
  2. Postage as Low as 16.2¢ Per Card
  3. No Address Labels or Mail Processing Fees
  4. No Mailing Lists, Permits or Fees, and you Control the Drop Date
  5. Reach Every Household and Business in your Area
  6. Large Postcards Bring Better Response Rates
  7. You Choose your Carrier Routes near , or anywhere else you want to mail
  8. Mail 200 - 5,000 Pieces per Day
price list

What is Every Door Direct Mail?

Starting in April of 2011, the US Post Office began a new mailing program know as Every Door Direct Mail (EDDM). The EDDM postal program is the least expensive way to mail to specific areas with direct mail. Essentially a saturation mailing, EDDM allows you to send mail to potential customers by neighborhoods at a much lower rate than postage stamps and is even less expensive than bulk rate mail. You simply choose what carrier routes you wish to mail to, such as area in ,

The US Postal Service offers a discounted postage rate of 18.7¢ each for EDDM Retail marketing pieces. EDDM postage costs less than stamps and even bulk rate postage. There are no mail preparation costs either. Because the cards are delivered to every address on a carrier route, there is no need to purchase a mailing list, nor print names and addresses on the postcards.

Want even more savings? If you apply for your own EDDM Mailing Permit, with BMEU postage is only 16.2ยข each!

With the Every Door Direct Mail (EDDM) you send mail to potential customers by neighborhoods. You choose the areas you want to target and the post office delivers your printed pieces to the addresses in your desired areas. Like regular bulk rate mail, with EDDM you can choose to mail to just local routes, throughout the state, or even nationwide.

How Does Every Door Direct Mail Work?

With EDDM you can pinpoint your target market and the USPS delivers them directly to every mailbox. You can even determine exactly when it mails by when you drop them off at the designated post office.

  1. ordering printing is easy Step 1:  You choose neighborhoods (carrier routes) that you want to mail to on the USPS's EDDM website.
  2. Step 2:  We print your EDDM Postcards and ship them to you
  3. Step 3:  You drop them at the Post Office, and they deliver them.

Is EDDM Right for Your Business?

EDDM is perfect for many businesses whose prospects are the local residents and businesses in specific area(s), such as areas in , . EDDM is a bulk mailing (200 to 5,000 pieces per day) of identical mail pieces that are delivered to every household and business on specific carrier routes. You control which zip codes and carrier routes you want to mail to by using the EDDM Tool at the USPS website.

EDDM works best for businesses for whom nearly anyone in a geographic area is a reasonably good prospect, from service businesses and restaurants to churches and political mailings.

EDDM Disadvantages

Because EDDM is mailed to everyone in a carrier route, it is not a good choice if your prospects are a highly targeted group. For example, if your products and serives are ONLY purchased by Medical Doctors, etc. In such a case you will need a quality mailing list that contains only addresses likely to be interested in your products and services.

However, by carefully choosing your carrier routes, you can effectively target potential customers even without a mailing list: upper-income neighborhoods, residential areas with lots of children, etc. in , . Many businesses find that the savings offered by EDDM offsets the fact that many who receive their marketing material are not necessarily the most likely buyers of their products or services. The USPS website offers domographic data on their carrier route selection tool.

The US Postal Service has specific requirements for EDDM postcard size and papers. Summit Printing carries nine standard postcard sizes and three different paper options that are all EDDM approved by the USPS.

mailing questions

Questions?   We're here to help!
Direct mail options can be a little confusing if you are unfamiliar with them.
Feel free to give us a call, send us an email, or contact us on live chat with a question.
We have expert assistence waiting to answer any questions you may have.

Custom EDDM Postcard Pricing   ,

  1. We offer many postcard options not listed on the website by custom quote, including (but not limited to):
  2. Flat, folded and/or perforated postcards
  3. Any other postcard paper stocks or unusual printing requirements
  4. Coating options, including spot UV, aqueous coating, or silk laminated

Keep in mind that your custom EDDM Postcard will need to adhere to the current specification requirements for Every Door Direct Mail. We have experts to guide you through any questions you may have, including a direct contact referral at the US Post Office.

Every Door Direct Mail
Local Printing Plants Near You

Summit Printing is your best choice for fast, low-cost EDDM postcard printing.
With ten plants in the US and one in Canada we cover 90% of the USA within 1-2 business days.

Full Color EDDM Postcard Printing Plant Locations

Summit Printing
— Every Door Direct EDDM Printing ,

Lowest Prices on Every Door Direct Mail Postcards in ,