Google reviews Printing Services Testimonials Email Us
24/7 Expert Phone Support
800-594-7733
Open 24/7 Place an Order Elavon Trusted Merchant Services eCheck Payments Free Art File Checking Free PDF Proofs Credit Cards Trustwave Trusted Merchant validator Google reviews
  1. All Products   »
  2. Banners
  3. Booklets
  4. Brochures
  5. Business Cards
  6. Business Forms
  7. Calendars
  8. Car Magnets
  9. Catalogs
  10. Color Copies
  11. Decals
  12. Door Hangers
  13. Every Door Direct Mail
  14. Envelopes, 1-2 Color
  15. Envelopes, Full Color
  16. Flyers
  17. Gift Cards
  18. Labels & Stickers
  19. Labels - Full Color
  20. Letterhead
  21. Mailing Services
  22. Magazines
  23. Magnets
  24. Notepads
  25. Plastic Cards
  26. Postcards
  27. Posters
  28. Presentation Folders
  29. Promotional Products
  30. Scratch Pads
  31. Stickers
  32. Window Clings
  33. Yard Signs
  34. Free Design Check
  35. Free Proofs
  36. Money back 100% Quality Guarantee
Graphic Design Links

A Powerhouse of Help…


Photoshop Tutorials

Photoshop Tutorials


Skin Tone Correction
Background Blurring
Color Cast Correction
Hollywood Eyes
Image Reflections


Printing Resources

Printing Resources

Art Preparation

Print-Ready Art
Creating PDF Files
PDF Advantages
Typography Tips
Vector Artwork

Color Accuracy

Color Accuracy
Monitor Color
Color Spaces
Ink Colors

Printing and Paper

Printing Papers
Paper Coatings
Folding Types
Foil & Embossing

Specs & Templates

Envelope Sizes & Specs
Postcard Sizes & Postage
Paper Sizes
Templates
Glossary of Terms


Design Tips

Design Tips


Logo Design Tips
Direct Mail Design
Business Card Design
Catalog & Booklet Design
Flyer Design  
Postcard Design


fitness postcard design

Postcard Design Tips


Postcards are an efficient and cost-effective means to lead people to your web site or call your company on the phone.

Eye-catching and inexpensive to print and mail…
— and they don't need to be opened!
No need to design an envelope that will entice your prospects to see what's inside!



Postcard Design 101 Tips
Increasing the Effectiveness of your Postcards


Don't Ignore the Mailing Side - although there are areas the postage side that MUST be “free space” as required by the USPS, don't disregard the mailing side completely. Studies show that most frequently it is the first side of the postcard that the reader sees since the postal carrier typically delivers them address-side up. Give them a reason to turn over the postcard! Use the space as an introduction to the main benefit of your product or service, a teaser of what they should read on the main message side of the postcard.

Grab Attention - since they are not wrapped in an envelope, it is difficult for prospects to avoid reading your postcard. Take advantage of this by catching the reader's attention immediately. Get right to the point with a message that is brief and easy to read.

Use Photographs - show the benefit or the result of using your product or service in a photograph. “A picture IS worth a Thousand Words!” You should appeal to the prospective customer visually (emotionally) as well as in words (intellectually). Only use professional-quality photos. Many great photos are available at various websites at inexpensive prices. We recommend iStockPhoto.com for inexpensive stock photography.

direct mail samples

Don't Attempt to Close - use your postcard to provoke sales inquiries, not “close the deal.” Because space is so limited on a postcard, you don't have enough room to provide all the information most prospects need to make a buying decision. Briefly present the major benefit(s) of your products or services to generate interest. Includes features such as a special offer that implies a sense of urgency and a "call to action." Use the postcard to motivate readers to get more information to call your company or visit your website, etc.

Define and Target your Audience - the postcard design needs to match not only your products and services, but also the demographics of its recipients. If you do not already possess the mailing list you will be using, there are numerous mailing list services available to help you target the best audience for your postcard mailing campaign. Modern list services have come a long way, with better household and business occupant accuracy as well as demographics such as income, interests and other characteristics to help you maximize your response ratio.

Go First Class - a standard First-Class Mail Postcard (min. 3½″ X 5″ max. 4¼″ X 6″) costs only 34¢ in the US – just a few cents more than bulk rate mail, and it produces a better response ratio.

Avoid Monday Delivery - Monday is usually the biggest mail delivery day of the week, so your postcard will have more competition if delivered on a Monday. It also tends to be a more hectic day for most people, so they will be less relaxed when they look at your postcard.


Need Graphic Design Help for Your Flyer?


expert support staff

If your company needs help designing a flyer, Summit Printing has professional graphic designers on staff that can help you!

If you have any questions about our services, need a price quote, or want to speak with an expert for some questions about printing or graphic design, please don't hesitate to contact us.
We will be happy to assist you!

Our printing company is available 24/7 by phone at 800-594-7733, Live Chat or email.



flyers printing  price list

Postcards Price List



Summit Printing
Postcards with Professional Quality · Personalized Service